Growth Hack: Delete "In this episode" From Descriptions
A few emails ago I told you to stop putting episode numbers in titles because it doesn't entice listeners. It doesn't give them any information about the episode.
The same thing goes with starting your descriptions with, "In this episode..."
I understand why you'd want to use it, but people looking at podcasts will already know this is an episode. "In this episode" takes up precious space in search engines that could be used for something better...something that is more pertinent to the listener.
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