How Christina Nicholson Uses Her Podcast for Lead Generation in her Business

Have you ever wondered why something gets put on TV? I know I have.

That’s what makes Christina Nicholson’s show, Become a Media Maven, so interesting from a content standpoint.

From a process standpoint, the show has been around since 2018 and has evolved and adapted to the changing landscape. This has helped Christina keep the show relevant without adding a ton more work to her plate. It’s also what has allowed her to focus on lead generation.

Let’s take a look at what inspired the changes she made, how she produces her show today, and of course, what you can steal from her workflow.

In this Episode
  • Experiment with the format of your podcast.
  • Know the goal of your episodes before you record.
  • Use your podcast for lead generation.

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How Christina Nicholson Uses Her Podcast for Lead Generation in her Business
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