Joe Casabona 🎙️ ⚙️
Podcast and automation coach that blends content creation and technology like it's the best cup of coffee ☕ you've ever had. Dadx3. Yankees fan.
Appears in 52 Episodes
Use Descript for Your Mini Podcast
Over the last couple of months I've been pushing hard on the idea that first time podcasters should start a mini podcast - that is, a solo podcast that's 20 minutes or...
Using a Website to Grow Your Podcast (Coaching Call)
Scott Cowan runs a podcast called Explore Washington State. It’s part of a greater site all about Washington. The podcast publishes 3-4 times per week, and he’s lookin...
How to Price Podcast Sponsorships (Hint: It's NOT CPM)
The most common I question I get about pitching sponsors is, "how much do I charge?"While you might hear terms like CPM (cost per mille, or dollar amount per thousand ...
Do You Need a Contract for Podcast Sponsorship?
Contracts can be a scary and confusing thing...especially when the relationship is strictly ad placement on your own podcast. Listener Erin recently wrote in to ask ab...
Podcast Swaps Grew My Show by 21%
In the past month or so, I've been experimenting with something that grew my podcast downloads by 21% and it wasn't paid ads. See, the best way to grow your podcast is...
It’s Easier to Renew Former Sponsors Than to Do Cold Outreach
They say it's easier to sell to current customers than to get new ones. It makes sense, right? Those customers have entered into a relationship with you, have shown th...
Why You Need a Sponsor Pitch Deck and What It Should Include
As you start to pursue sponsors, especially those you don’t have a personal relationship with, you will surely be asked for more information. A great way to convey tha...
What is Dynamic Ad Insertion (and can Indie Podcasters Use it)?
Today I want to talk to you about DAI, or Dynamic Ad Insertion. DAI is a way for you to automatically insert ads (or any audio clip) into your already produced podcast...
If you’re talking to no one, why are you talking?
I wanna share with you something fantastic advice my 5-year-old daughter gave me today about podcasting we were driving her to school. See, someone cut me off, which l...
YouTube Throws Its Hat into the Podcast Ring
It's finally happened! After months of speculation and leaked slide decks, YouTube has quietly launched its podcast area in the US. You can get to it by going to the "...
Can Only Promoting Apple Podcasts Grow Your Show? Let's Find Out Together!
One of the most common calls to action is “leave us a rating and review on Apple Podcasts, or wherever you get your podcasts.” I’ve long railed against this CTA, stati...
The WRONG Way to Make Money with Your Podcast
You want a sure-fire way to betray trust in your podcast? Invite a guest on just to ambush them with a sales pitch of your own services. Sounds farfetched, but it's ha...
Why You Should Start a Mini Podcast (and how it can make money)
There's a reason lots of podcasters fall victim to podfade. Podcasting can be a difficult thing to do, especially if you are doing long episodes with guests. But re...
3 Solid Ways to Find Your First Sponsors
Sponsorship is the main monetization goal for a lot of podcasters, but there are often some misconceptions around how it happens. You might think that you don’t have e...
3 Questions You NEED to Answer to Have a Profitable Podcast (Show's Mission Statement)
Your show's mission statement is more than just some words on a page. It should determine the direction of your show, the format, who you're talking to, and ultimately...
5 Best Ways to Make Money with Your Podcast
If you're a podcaster and you're wondering how in the world you'll make money off your podcast, you're in luck! Today we're covering the SMASH Framework, which is desi...
Season 2 is Coming
Make Money Podcasting is coming back with better focus! While talking about landing pages and calls to action is helpful, they don't get to the meat of the show's miss...
How to be a Consistent Podcaster
Recently on Twitter, I asked a series of questions about podcasting, the challenges, and what would make it easier. The conclusion I came to based on the answers was c...
Should Your Podcast Have a Landing Page (and what should go on it?)
In Episode 2, I talked to you about having one, clear, call to action for your podcast. There, I recommend your CTA should be to join the mailing list. This will allow...
You Need a Clear Call to Action
What’s the balance between offering choice and getting people to take action? That really depends on the medium. For example, you may notice podcasts have a ton of cal...
Finding Your Podcast’s Focus
I think a crucial misstep in nearly anything business related is lack of planning. I’ve made the mistake multiple times. I get an idea, I launch, I figure out how it w...
Welcome to Make Money Podcasting
Trying to make money with your podcast through sponsorship can feel like trying to work while handcuffed to a bench. It works, but it's really constrained. You can thi...
