It’s Easier to Renew Former Sponsors Than to Do Cold Outreach
They say it's easier to sell to current customers than to get new ones. It makes sense, right? Those customers have entered into a relationship with you, have shown they trust you, and have proved their open to giving you money.
The same thing can be said of sponsors. Many people forget that sponsorship is a relationship, and as the creator, you can help the brand. So when a campaign is over, don't assume the relationship is too. Most of my sponsors from the past year have been former sponsors that renewed.
Here's what I do to keep sponsors returning, and what you should do too.
Check out Justin Moore's Creator Wizard newsletter.
Get all of the show notes and a transcript at https://makemoneypod.com/211
The same thing can be said of sponsors. Many people forget that sponsorship is a relationship, and as the creator, you can help the brand. So when a campaign is over, don't assume the relationship is too. Most of my sponsors from the past year have been former sponsors that renewed.
Here's what I do to keep sponsors returning, and what you should do too.
Check out Justin Moore's Creator Wizard newsletter.
Get all of the show notes and a transcript at https://makemoneypod.com/211
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Creators and Guests
Host
Joe Casabona 🎙️ ⚙️
Podcast and automation coach that blends content creation and technology like it's the best cup of coffee ☕ you've ever had. Dadx3. Yankees fan.
