6 Ways to Double Your Podcast Downloads in 2023
Last year, I more than doubled my monthly downloads for my already popular podcast, How I Built It, from 34,000 downloads per month to 71,000 downloads per month. Today, I want to give you 6+ ways you can do the same thing.
1/ Podcast promo swaps. Easily the best way to do it. I saw a marked increase in the number of downloads on weeks I swapped promos with another podcaster.
Why do you think Wonder, iHeart, and the other big networks do it?
2/ Feed drops. If you want to give an audience a taste of what they can get by subscribing, trade episodes with another podcaster and put them in your feed on an off-day.
You could even go the extra mile and create a custom CTA to subscribe to your show.
3/ Podcast guesting. Borrowing audiences is a tale as old as time, and that's exactly what you do when you go on other podcasts. Provide a TON of value then make your CTA to check out your podcast. They can do it from the same app.
4/ Promote your podcast in your newsletter. It can be dedicated broadcasts just for the episode, or a feature in your weekly newsletter, but make sure you're telling your own audience about it. Don't just assume they know.
5/ Create better titles. You want episode titles that stoke the need to listen through curiosity. Don't just use your guest's name. Open a thread that can only be closed by listened. If you need ideas, check out the incredible Creator Hooks by Jake Thomas.
6/ Know who you serve! When you clearly define the problem your podcast solves, it makes your episodes more shareable. Define your mission statement and who you help. Then serve them!
Show Notes
1/ Podcast promo swaps. Easily the best way to do it. I saw a marked increase in the number of downloads on weeks I swapped promos with another podcaster.
Why do you think Wonder, iHeart, and the other big networks do it?
2/ Feed drops. If you want to give an audience a taste of what they can get by subscribing, trade episodes with another podcaster and put them in your feed on an off-day.
You could even go the extra mile and create a custom CTA to subscribe to your show.
3/ Podcast guesting. Borrowing audiences is a tale as old as time, and that's exactly what you do when you go on other podcasts. Provide a TON of value then make your CTA to check out your podcast. They can do it from the same app.
4/ Promote your podcast in your newsletter. It can be dedicated broadcasts just for the episode, or a feature in your weekly newsletter, but make sure you're telling your own audience about it. Don't just assume they know.
5/ Create better titles. You want episode titles that stoke the need to listen through curiosity. Don't just use your guest's name. Open a thread that can only be closed by listened. If you need ideas, check out the incredible Creator Hooks by Jake Thomas.
6/ Know who you serve! When you clearly define the problem your podcast solves, it makes your episodes more shareable. Define your mission statement and who you help. Then serve them!
Show Notes
Don't burn out trying to create content for your podcast! Create your own content flywheel through my free webinar. Register today.
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Creators and Guests
Host
Joe Casabona ποΈ βοΈ
Podcast and automation coach that blends content creation and technology like it's the best cup of coffee β you've ever had. Dadx3. Yankees fan.
