I’ve decided – with a push from my new video editor, Zach – to create short-form videos for episodes. This required me to do a couple of things.
The first is actually recording video. I’ve toyed with this in the past, and with other podcasts, but I’ve never done it consistently for How I Built It.
Part of it was that I never thought straight interviews were compelling videos. But the other part was I didn’t think the effort for short form was worth it.
It still might not be. But now I’m willing to try. More on that in a minute.
The other thing I needed to do was update my guest notes. I made it pretty clear in the notes that it was an audio-only podcast – so I updated that to say “Video will be recorded, but only for social media.”
This wasn’t crucial, but courteous, as some folks want to make sure they’re camera-ready.
So what’s my strategy?
Right now, I’m mostly testing. I’ll post 3-4 videos per week on TikTok, X (neé Twitter), Instagram, and YouTube Shorts and see what happens.
I also made a discovery about TikTok as it relates to podcasting. I’ve added a new video for members of the Foundry and will be more open about my experiments there.
For now, I’d love to know if you have a short-form video strategy. If so, respond to this email and let me know!
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