Workflow Recommendation: American History Tellers
Grow your show, and maybe even make some money. Each week, I also do a deep dive into the process of the world's most successful podcasters and reveal their tools, processes, and systems to help you simplify the production of your own show and reclaim hours in your day. You can improve your own podcast production process by seeing how the pros do it. I'm your host Joe Casaubona. And today, I wanna tell you about repurposing content, how American History Tellers does it, and how you can do it too.
See, while listening to American History Tellers, which does 4 to 6 episodes on a single topic, I had a feeling of deja vu from time to time. The things I was hearing on American History Tellers, I heard on History Daily. And that's the workflow, repurpose content when you can.
All of Graham's shows are deeply researched and scripted by a fantastic team of people. That means they have a ton of raw material that they can mold however they'd like. American History Tellers goes deep into the stories and covers them from all aspects, hiring voice actors and putting you in the story. Each episode is around 40 minutes long, so there's lots of content for each topic and series.
History Daily takes one aspect of an event from that day in history and gives you context around it. Each episode is about 15 minutes long, so it's easy to see how researchers from American History Tellers might take what they learn, extract it, and turn it into a shorter episode for History Daily or vice versa. Perhaps, while researching things that happened on specific dates, they come across something interesting if there's more of a story there. But your big takeaway is this: Look for places where you can reuse what you create.
One of my newsletter readers, Barb, reached out and said that taking the shorter bit to test topics for longer episodes is a great idea that she is excited to try. So how are you going to use this?
If you like this episode, you can get every entry in Podcast Advent 2023 delivered directly to your inbox by going over to [podcastworkflows.com/advent]. You'll get daily emails with tips and tricks, of course, recommended tools, and giveaways from now to December 24th. You'll also be able to view the archive over there.
Thanks so much for listening. And until next time, I can't wait to see what you make.
Hey. Before you go, I want to tell you about a free resource I have called My Podcast Process Templates. They are a set of Notion documents that give you a full podcast planner, a show planner, and even some AI prompts to help you get the creative juices flowing. You obviously want to improve your podcast workflows and save time, and these templates will give you a basis for all of your other processes. Through my Notion and Airtable templates, I am able to automate a number of things as well as stay organized so that I am using my podcasting time more efficiently.
If you wanna get your hands on these templates completely for free, you can head over to [podcastworkflows.com/templates]. That's [podcastworkflows.com/templates] to get your free podcast process templates, today.
