Answering YOUR Questions Around Creating an Engaging Podcast
It's another Q&A Episode! I gather some question from listeners, particularly focusing on the length and frequency of episodes, content creation, and branding. I tackle:
- Episode Length: There is no ideal length for a podcast episode; it should be as long as necessary to adequately cover the topic. Short, complete episodes are better than long, rambling ones.
- Content Creation: Confidence in having enough content comes from choosing a topic within your expertise. Answering one question per episode can help maintain focus and provide valuable content.
- Frequency: For new podcasters, weekly episodes are ideal, but bi-weekly can also work. Monthly episodes are not recommended unless the podcaster already has a large audience.
- Branding: A branded podcast should be hosted on the brand's website to leverage SEO benefits. However, the podcast name should be something people are searching for, rather than the brand name itself.
- Sponsorship: For branded podcasts, it's advisable to avoid competitor sponsorships. Initially, focus on driving traffic to the brand rather than seeking sponsors.
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- (00:00) - Welcome!
- (01:42) - Finding enough to talk about
- (05:28) - Integrating the podcast with your brand
- (11:36) - How often should you publish episodes?
- (14:09) - How long should episodes be?
- (15:29) - Wrapping up
